When we get down to the nitty gritty, home staging isn’t just about making a house look good. It’s about selling a property. And selling it well.
The Art of Preparing a Home for Sale
When a home is placed on the market, it’s no longer a mere home. It’s a product that’s for sale and it’s going to be compared to other products for sale.
With The Finishing Touches, you have the benefit of designer-led styling. However, effective staging takes interior design a step further, moving beyond the principals of good design and into effective ‘lifestyle’ selling techniques. It’s about creating emotional buy-in from potential buyers and creating competition. Afterall, with multiple buyers comes competition, and with competition comes better pricing!
A great home stager has an eye not just for the physical property, but also for the marketing material. Enhancing the home and neutralising less-than-desirable aspects is just one element of the job. The other aspect is knowing what photographs well! Marketing images are your hard-working best friends, the window to the home and a buyer’s first glimpse of the property. At The Finishing Touches, we know how to style homes for a magazine-worthy photoshoot, resulting in images that will capture the eye, pique the imagination, and bring potential buyers through the door.
Purge Away!
When clients work with The Finishing Touches principal designer, Jayne Morgan, the first thing they appreciate is her honesty. In fact, when one client recently admitted to Jayne, ‘I’m sick of the sh*t in my life’, her immediate response was, ‘Well, you need to get rid of it!’
The result? They brought in a skip, and they purged! Not only was the vendor able to move on without the weight of unwanted excess hanging over him, but Jayne could work her magic on his $1.3+million house. As Jayne says, ‘It’s worth over $1.3million but it needed to look like a $1.3million home. You get one shot.’
It’s this ‘one shot’ that The Finishing Touches excels at: staging for swoon-worthy promotional material, styling to capture the imagination as buyers walk through the door, and high-end products and props that emanate timeless style and exquisite taste. Get everything aligned and you’ve got your lifestyle marketing in the bag!
Below are the results of Jaynes handywork
Unlock Your Home’s True Potential
Every home has the potential to inspire, and at The Finishing Touches we dress to sell! Bespoke design and furniture schemes ensure our properties stand out for all the right reasons. Careful assessment of location, target demographics and existing architectural and internal finishes ensure our installations are considered and effective.
Curated to individual homes, we’ll leave a lasting impression that entices the best bid and amplifies value.
Call The Finishing Touches today and we’ll set your property apart from the competition!